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12th January 2007

Giorgio Armani opens new boutique on Avenue Montaigne, Paris.

Giorgio Armani will arrive in Paris on January 21st for a series of events celebrating the opening of his new flagship Avenue Montaigne boutique and the launch of his new women's and men's skincare collections, culminating in the showing of his Spring Summer 2007 Giorgio Armani Privé couture collection at the Musée d'Art Moderne on the evening of Wednesday 24th January.

The celebrations will begin on Tuesday 23rd January, when Giorgio Armani hosts a champagne reception at his new Paris flagship Giorgio Armani boutique at 18, Avenue Montaigne. The new boutique is situated in one of the most prestigious buildings on Avenue Montaigne, facing the Plaza Athenee hotel and a short distance from the designer's recently opened Giorgio Armani Privé client showroom at 2, Avenue Montaigne. The new concept boutique especially conceived for this particular location covers 400 square meters on two floors and was designed by Giorgio Armani himself in collaboration with a team of in-house architects and the Silvestrin studio.

Giorgio Armani said, "Avenue Montaigne is now more than ever before seen to be one of the world's most prestigious high fashion retail destinations. The street also represents a great symbol of historic European architecture, which creates an atmosphere of classic sophistication and elegance. In the design solution for my new boutique I wanted to provide a modern rendition of what is now a by-gone era with the sense of a personal and intimate space where my collections are presented in wardrobes and trunks. The result is intimate and luxurious, a truly personalised experience that perfectly matches the history and grandeur of this world renowned Avenue."

On Wednesday 24th January Giorgio Armani has chosen the Musée d'Art Moderne as the setting for his fifth couture collection with 600 specially invited guests arriving from around the world, including Cate Blanchett, Tina Turner, Katie Holmes, Rosamund Pike, Lady Helen Taylor, Princess Mafalda Von Hessen, Amanda Hearst, Zani Gugelmann and Tinsley Mortimer, who on that night will also be the first to be presented with the designer's new skin care collections. Following the fashion show guests will move downstairs in the museum, where they will enjoy a sumptuous dinner hosted by Giorgio Armani.

Giorgio Armani's retail network in France now includes two Giorgio Armani Boutiques, three Emporio Armani stores, one Armani Collezioni store, one Armani/Casa store and one Emporio Armani Caffé.

The Armani Group is one of the leading fashion and luxury goods groups in the world today with 4,900 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Baby and Armani Casa. The Group's exclusive retail network currently comprises: 71 Giorgio Armani boutiques, 12 Armani Collezioni stores, 124 Emporio Armani stores, 105 A/X Armani Exchange stores, 17 AJ | Armani Jeans stores, 6 Armani Junior stores, 1 Giorgio Armani Accessori, 1 Emporio Armani Accessori store and 21 Armani Casa stores in 40 countries. The Armani Group has also announced its intention to open a unique collection of luxury hotels and resorts in the world's most important cities and destinations.

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